What is Eats?

Female EmpowerMENT.
All Eats models choose their own food.
All Eats models get Final Edit.
Over 5 Billion media impressions.

Take social media’s hottest Influencers, let them indulge in their favorite food, add a legendary music video director and you get Eats (@eats.channel): an all-video Instagram phenomenon that’s a cross between Maxim and Playboy. Eats is the first all-video Instagram channel to transcend the platform, creating a Conversation in Culture and garnering over 5 Billion mainstream media impressions in its first 6 years. 

Founded in 2016 by Chris Applebaum, the MTV Award-winning Director of the iconic Carl’s Jr commercials (Paris Hilton, Kim Kardashian, Kate Upton), the premise was to create the same type of visually-arresting content while working within mainstream media to affect positive change.

From the very beginning Eats was designed to be pro-Empowerment for models: we let all our Influencers pick the food they want to EAT and we give them Final Edit. We want Eats women to feel safe, in-control, and free to express themselves any way they want.